Built for PR Agency Workflows — Not Solo PRs

AI-Powered Media Database for PR Agencies

Stop paying for a journalist database, a separate HARO alternative, and a pitch tracker. Scerenity combines all three — 290 outlets, 210 analysts, real-time story requests, and AI pitch drafting — in one platform your entire agency can use.

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290 media outlets tracked
210 analyst profiles
226 PR agencies tracked
8,900+ journalist contacts
290
Media Outlets
210+
Analyst Profiles
226
PR Agencies Tracked
Real-time
Story Request Monitor

Everything Your Agency Needs — One Platform

From journalist discovery to pitch outcome tracking — all in one workflow.

Media Database Story Requests Pitch Craft Analytics

Coverage at a Glance

Journalist Profiles 8,900+
Analyst Profiles 210+
Media Outlets 290
Outlet Tier 1 47 outlets
Countries Covered 12
PR Agencies Tracked 226

Capabilities

Story Request Monitoring ✓ Real-time
AI Pitch Craft ✓ Included
Email Verification ✓ All contacts
Pitch Outcome Tracking ✓ Open/Reply/Publish
Analyst Relations ✓ Included
Team Collaboration ✓ Multi-seat

Built for Agency PR Workflows

Three ways Scerenity is designed for agency teams, not solo practitioners.

👥

Multi-Seat Team Access

Every team member gets their own login with role-based access. Junior staff can search and pitch; managers get full analytics. No more sharing credentials or spreadsheets.

📊

Campaign-Level Analytics

Track pitch volume, open rates, response rates, and published outcomes by campaign, client, and journalist. Build monthly PR reports from live data — not manual tracking.

🔒

Competitive Intelligence

Scerenity tracks 226 PR agencies in the database — see what they're pitching, which journalists they're targeting, and what coverage they're earning. Inform your strategy with competitive data.

🚀

AI Pitch Craft at Scale

Agency teams process dozens of pitches per week. AI Pitch Craft generates personalized pitches for each journalist in seconds — maintaining quality while dramatically reducing drafting time.

Platform Capabilities at a Glance

Everything your agency needs to run a complete PR operation from a single tool.

📺

Real-Time Story Requests

Monitor X (Twitter), LinkedIn, and journalist email inboxes for source requests in real-time. Unlike HARO's daily digest, you see opportunities within minutes of posting — and your team can respond before competitors.

💬

Analyst Relations (AR)

210+ analyst profiles with coverage focus, recent reports, and quote history. Run thought leadership campaigns and product launches through analyst relations as a parallel track to media outreach.

🎥

Media Outlet Tracker

290 outlets with crawl status, authority tier, and coverage scope. Know which outlets are adding staff, launching new beats, or changing editorial focus — before it shows up in press releases.

🚀

AI Pitch Craft

Generate personalized, on-brand pitches in seconds. AI analyzes each journalist's recent coverage and your story angle to produce a pitch that speaks directly to their interests — at agency scale.

📈

Pitch Outcome Analytics

Track open rates, response rates, and published outcomes by journalist, campaign, and client. Live dashboards replace the spreadsheet you update once a month — with data that actually drives decisions.

🔗

Competitor Monitoring

226 PR agencies tracked in the database. See what your competitive set is pitching, which journalists they're reaching, and what coverage they're generating. Inform your strategy with real intelligence.

226 PR Agencies Tracked — Know Your Competitive Landscape

Scerenity monitors major PR agencies for their media activity, coverage wins, and journalist targeting. Sample of tracked agencies:

Edelman
WE Communications
FleishmanHillard
Ketchum
MSLGROUP
WEber Shandwick
Burson-Marsteller
Hotwire PR
Sard Verbinnen
Golin
Hill+Knowlton
MWWPR

How Agencies Use Scerenity

Three steps from onboarding to running full PR campaigns on the platform.

01

Request a Demo

See the full platform with your specific use case in mind — agency workflows, multi-seat access, and campaign analytics. We'll set up your team and walk you through the journalist database for your industry.

02

Onboard Your Team

Import existing media lists or start fresh with Scerenity's database. Set up beat assignments, outlet tiers, and journalist alerts for each account your agency manages.

03

Run PR Campaigns

Monitor story requests, find journalist contacts, generate AI pitches, and track outcomes — all from one platform. Build client reports from live data instead of monthly manual updates.

Agency Pricing — Request a Demo

Volume pricing available for agencies with 10+ seats. Includes dedicated onboarding, custom beat configurations, and API access for larger teams.

$79
per seat / month
starting from

Frequently Asked Questions

What makes Scerenity a good media database for PR agencies?
Scerenity combines three capabilities that PR agencies typically need three separate tools for: a journalist contact database (290 outlets, 8,900+ profiles), an industry analyst database (210 profiles with coverage focus and recent quotes), and real-time story request monitoring (X, LinkedIn, journalist email lists). Add AI Pitch Craft for automated pitch drafting and pitch outcome tracking, and you have a complete PR workflow in one platform.
How does real-time story request monitoring work for agencies?
Scerenity continuously monitors X (Twitter), LinkedIn, and journalist email inboxes for source requests — when journalists publicly ask for expert sources, data, or story contributors. Unlike HARO's daily email digest, Scerenity surfaces requests in real-time, often within minutes of posting. Agency teams can assign requests to account managers and track response rates per journalist.
Does Scerenity cover industry analysts, not just journalists?
Yes. Scerenity maintains 210+ analyst profiles with coverage focus areas, recent analyst reports, quote history, and contact information. This is critical for PR agencies running thought leadership campaigns, product launches, or crisis communications where analyst relations are separate from media outreach.
Can multiple team members use Scerenity under one agency account?
Yes. Scerenity supports team accounts with per-seat pricing. Teams can share journalist contact lists, track pitch outcomes across accounts, and collaborate on source request responses. Role-based access lets agency managers control what junior staff can see and do.
How does Scerenity compare to Cision for agency use?
Cision is the legacy enterprise solution — high pricing, large media database, but no real-time source monitoring, no AI pitch drafting, and limited analyst coverage. Scerenity is built for modern PR workflows: real-time source requests, AI-powered pitch drafting, and a unified journalist + analyst database — at a fraction of Cision's enterprise pricing.
Can I import existing media lists into Scerenity?
Scerenity's media list import is available on Pro plans. You can upload CSV files with journalist names, outlets, and contact information. Scerenity will cross-reference against our database for verification and enrichment — helping you clean up old spreadsheets while building on Scerenity's verified contacts.

Replace Your Media Database, HARO, and Pitch Tracker

One platform for everything your agency needs. Request a demo and see it in action with your specific use case.

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See the full media database — request a free demo

290 outlets, 210 analysts, real-time source requests. No commitment.

290 outlets, 210 analysts, AI pitch crafting — everything your agency needs in one platform
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