Story angle
The frame, hook, and point of view that gives the story a reason to exist now.
The PR funnel, mapped
Turn a good story into a coverage plan.
Scerenity helps you move from “is this worth pitching?” to a focused story angle, the right journalists, thoughtful outreach, and a plan for what to do next.
Request access How it works
One connected workflow from first question to next move.
Each stage narrows the work, so your outreach is grounded in the story and the people most likely to care about it.
-
Request access
Tell us who you are and what you are working on. Request access is the starting point for the Scerenity workspace.
Start with access → -
Frame the story and ask the Coach
Bring the “should I pitch this?” question to Coach mode. Get a sharper angle and a clear recommendation before you open your inbox.
Open Coach mode → -
Find relevant journalists and outlets
Use the angle to identify reporters, analysts, and outlets whose beats and recent work make the story timely and relevant.
-
Draft targeted outreach
Turn the story into a concise pitch for each target, with the right proof point, subject line, and reason this belongs with them.
-
Follow up and measure outcomes
Set a sensible follow-up cadence, track replies and pickup, and use the signal to decide where the next effort should go.
-
Receive Scerenity’s plan
End with a practical five-part plan you can use immediately: the angle, the targets, the draft, the cadence, and the measurement.
See a sample plan →
The plan
Five outputs that make the next move obvious.
Coach responses use the same structure every time, so strategy becomes something you can act on—not another long chat to interpret.
Pitch target list
The journalists and outlets whose beats, audience, and timing fit the story.
Outreach draft
A concise starting point that respects the target’s work and earns the next reply.
Follow-up cadence
A clear rhythm for nudging, closing the loop, and preserving the relationship.
Measurement
The signals that show what worked, what to change, and where to focus next.
Ready to put your story through the funnel?
Request access to get started, or open Coach mode with the question already on your mind.